28 New Swimwear Brands of 2020


Whether you’re in lockdown taking bikini photos in your living room or lying poolside, summertime will likely consist of at least one not-so-spontaneous photo shoot. That means getting your swim look in order. From stylish maillots to figure-flaunting two-pieces, there are more than enough buzzy bikini brands encouraging you to schedule an OOO automatic reply. We registered 28 Insta-worthy labels to get on your radar, into your suitcase, and posted to your grid stat.

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Andrea Iyamah

Backed by Nigerian designer Dumebi Iyamah and based in both Ontario, Canada and Lagos, Nigeria, Andrea Iyamah’s standout pieces will turn heads and have everyone asking you to tag your bikini so they can follow suit. The label’s all about refreshingly sexy silhouettes, eye-catching prints, and saturated hues.

Our favorite bikini? The Kari, $195



With punchy neons and wild animal print, Triangl is here for your Instagram needs. Which makes sense, given that they boast 2.5 million followers. They offer a wide array of colors, prints, and fits that are meant to be photographed. They mostly specialize in bikinis, so turn your eye if you’re a maillot kind of girl.

Our favorite bikini? The Sasha Bikini, $99


Made to fit up to seven different sizes (from US 2 to 14), Youswim’s comfy suits are basically magic. Lovingly made in England, the brand’s tight edit of only four swimwear styles all utilize a stretchy ribbed fabric that hugs you in all the right places.

Our favorite bikini? The Eva Two-Piece, $129


Jade Swim

Minimalism does not mean boring when it comes to Jade Swim. Founded by Brittany Kozerski, a former fashion editor turned designer, the brand has fans like Kendall Jenner and Paloma Elsesser. Think inventive silhouettes in luxurious, Italian fabrics that will age with you. It also checks off all the sustainable boxes, and is made in the USA too.

Our favorite bikini? The Micro Trophy One-Piece, $220



Life is literally a beach for Mikoh founders Oleema and Kalani Miller. The sisters were raised on the shores of Hawaii, so they know a thing or two about swimwear that can handle the surf.

Our favorite bikini? The Samoa Top, $122



Founded by Jannine Vinci and Isabella Cavalli in 2015, Oséree is an Italian swimwear brand that gets its name from the French verb “Ose”, meaning “to dare.” Thus, it’s no surprise that sparkly maillots and two pieces are the brand’s signature. If your vibe skews “extra”, their fringy beaded styles are most definitely for you.

Our favorite bikini? The Lumière One-Piece Lurex Swimsuit, $360


Frankie’s Bikinis

If you’re looking for an on-trend style, search no further than Frankie’s Bikini’s. They tick off all the insta-favorite hits: tie dye, cloud prints, terry cloth, and more. Tag the brand and you get a chance to be reposted on their grid, which boasts over one million followers.

Our favorite style? The Phoebe Terrycloth Bikini, $95



Nigerian-American Buki Ade infuses her clothing brand BFYNE with inclusive cultural nods to her heritage. Unique only begins to describe her take on swimwear and coverup collections, rife with unapologetic prints and designs made to “unleash your inner Fynebabe.”

Our favorite bikini? The Zuhra One-Piece, $208



Marysia Dobrzanska Reeves kickstarted the scalloped swimsuit trend when she launched her namesake label in 2009. While the feminine detail is still the brand’s bread and butter, they’ve since expanded into refreshingly contemporary swimsuits and ready-to-wear that works well beyond the beach and right into the office.

Our favorite bikini? The French Gramercy Maillot, $399


Solid & Striped

Solid & Striped single-handedly resurrected the basic one-piece in 2014, but they’ve come a long, fashionable way. Their suits always have a touch of ’70s nostalgia without being frumpy. They recently released a leopard-print suit complete with a gold belt. Bond babe, anyone?

Our favorite bikini? The Juliana One-Piece, $188


Louisa Ballou

Where Bella goes, Instagram follows. She posted herself in Louisa Ballou’s major cutout one-piece. The label’s ultra-sexy silhouettes are reminiscent of ’80s Versace, and the internet can barely keep up with Ballou’s suits selling out constantly.

Our favorite bikini? The Half Moon One-Piece Swimsuit, $180



Catch some retro vibes with Ookioh, a swimwear brand with, well, swimming in mind. The flattering styles will stay put even if you get wiped out, made of sustainable materials made from ocean waste.

Our favorite bikini? The Newport One-Piece, $98


Ack Swim

Founder Rebecca Larsson applies an eccentric sensibility to her swimwear. Think neon mismatched sets worthy of a Miami vacation and tie-dye suits that work from the beach to the Venice boardwalk.

Our favorite bikini? The Tintarella Tie Dye Rainbow, €255


Cult Gaia

What started as a coveted label for it-bags has since skyrocketed into a full-fledged fashion brand. Created in 2012 by Jasmin Larian, Cult Gaia is your one-stop shop for Insta-ready dresses, bags, shoes, and recently, swimwear. They pay attention to all the chic details, with swimwear featuring acetate rings, luxe ’70s prints, and more.

Our favorite bikini? The Zoey Bikini Top, $149



Chromat champions inclusivity 24/7 with designs that make you feel empowered. The brand’s aesthetic is sporty meets futuristic, and its swimwear will make you feel like a superhero.

Our favorite bikini? The Geena Monokini, $178


Inamorata Women

Leave it to Emily Ratajkowski to create one of the sexiest swim brands on the marjet. Her barely-there bikinis and strappy one-pieces are loved by social media scenesters. Their multi-strap triangle tops were made for a ‘gram (or two, or three, or four).

Our favorite bikini? The Las Olas Top, $75


Lisa Marie Fernandez

Rihanna, Selena Gomez, and Beyoncé are just a few fans of Lisa Marie Fernandez’ swimsuits. Their retro, yet undeniably modern cuts pair best with their elevated ready-to-wear collection, which comes in matching prints cut in bolero jackets and flowy dresses.

Our favorite bikini? The Natalie Fringe Vegan Leather Bikini, $395


Akoia Swim

Crochet suits get a sultry touch with Akoia. The fickle fabric tends to stretch and create ill-flattering, mum-ish silhouettes, but Akoia figured it out, meeting the needs of shoppers who prefer a Brazilian cut. These handmade suits are made in Bali, too, which is exactly where you can catch me wearing one of these covetable sets.

Our favorite bikini? The Mondu One-Piece, $200



Born in 2014 in Western Australia, Palm swim has the goal of creating the perfect swimwear. It makes classic suits with surprising details, like buttoned cutouts and a new way to rethink the wired bikini top. Plus it uses Econyl fabric, a textile made from old fishing nets and recycled plastic.

Our favorite bikini? The Viper Triangle Top, $72


Hunza G

You might recognize Hunza G for the iconic cutout mini dress worn by Julia Roberts in Pretty Women, but the London-based brand is on its way for being famous for their bathing suits, too. Relaunched under Georgiana Huddar, the ultra-flattering, super-stretchy styles look good on literally everyone. That’s kind of the point too, since its one-size-fits-all swimsuits are intended to suit a range of bodies from extra-small to large.

Our favorite bikini? The Seersucker One-Piece, $170


Asherah Swimwear

Go bold with Asherah Swimwear, founded by creative director and designer Cheryl “Cejae” Jones. Based and constructed in Dallas, Texas, the brand’s racy designs encourage you to embrace your bod in sexy cutout one-pieces and Brazilian-cut bottoms reserved for the ultra-confident.

Our favorite bikini? The Navi Pink Ombre, $180



When it comes to printed dresses—a personal obsession of mine—Rixo is at the top of their game. Their florals, polka dots, and animal prints are everything you want to wear for summer. The same goes for their swimwear. It’s exactly what you’d expect from the British label, complete with punchy ’80s graphics and ruffles galore.

Our favorite bikini? The Patti Top, $91


Riot Swim

Post a pic of yourself wearing a Riot swimsuit and expect your comment section to be filled with fire emojis. These minimalist suits maximize your sex appeal, due in part to their barely-there, second-skin material that feels suspiciously weightless while still supporting your girls.

Our favorite bikini? The Echo One-Piece, $96



This London-based swim brand combines luxury, design, and sustainability. Look to this label if you’re heading to the Amalfi Coast, because everything they make looks great with linen coverups, an oversized straw hat, and a rosé in hand.

Our favorite bikini? The Rizo One-Piece, $260


Tropic of C

Candice Swanepoel would make really good swimsuits. Tropic of C touts themselves as bringing “European elegance with Brazilian ease.” The line is as sustainable as swimwear can get, using Econyl, recycled fabric. They try to keep their production line as clean as possible too, utilizing biodegradable garment bags to recycled paper tags. The best part? Their eco-friendly suits start at just $100.

Our favorite bikini? The Praia Top, $90


Danielle Guizio

With celeb fans like the Hadids and Jenners, it’s safe to say that Danielle Guizio’s clothing label is beloved by some of the most famous hot girls. The New York designer has a knack for producing clothing with a sexy ’90s appeal, and the swimwear line is no different. Bikinis are cut high on the hips and triangle tops leave little to the imagination. For the brazen, look to Guizio, because skin is in.

Our favorite bikini? The Amorini Top, $92



Carl Cunow and Nathan Romano co-founded Onia, a mens and womens lifestyle brand, back in 2009. They became popular for easy, vacation essentials like swimsuits and weekender bags, but they gained fame last year for their collab with Influencer Danielle Bernstein of We Wore What. The western-inspired collection sold out everywhere. Since then Onia has stepped up their game, and we can’t wait to see what they do next.

Our favorite bikini?


Loveshackfancy is known for their frolic-through-the-meadows prairie dresses, but they expanded into swimwear just this year. In true LSF form, their one-pieces and bikinis retain the same bohemian vibe as their cult-status dresses. Everything is decked out in frilly bows, girlish ruffles, and ditsy florals.

Our favorite bikini? The Jasper Swimsuit, $225


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