70s-Inspired Stealthy Timepieces : grip watch design

Luxury fashion house Gucci introduces a new iteration of the signature Grip Watch design for the season. This time around, the brand draws design inspiration from previous eras, specifically the 70s. This marks the first timepiece that is produced by Alessandro Michele for Gucci.

The name of the watch nods to the fit around one’s wrist and references skateboarding culture as well. It is directly inspired by the look of skateboards as well with logo debossing on the piece that looks like the tape that wraps around skateboards. In terms of branding, the face of the watch has the classic ‘GG’ that is plastered along the place of the hour, the minute, and the date.

Image Credit: Matchesfashion

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