Age Diversity Underwear Ads : Age Doesn’t Matter



The Knix ‘Age Doesn’t Matter’ campaign celebrates beauty at every age and features a diverse cast of models who are captured embracing the skin they’re in. Addressing age diversity gaps in the fashion industry — especially when it comes to the lingerie sector — Knix reminds women that their individuality, uniqueness and life experiences are some of their strongest traits.

In addition to its best-selling period panties and transitional undergarments, knix is known for its inclusive marketing that spotlights real and raw representations of female bodies while standing up against unrealistic beauty ideals.

The brand’s latest campaign was launched this past March in celebration of International Women’s Day and features singer Demi Lovato’s popular and empowerment-themed “Confident” single as its background soundrack. The brand’s latest campaign was launched this past March in celebration of International Women’s Day and features singer Demi Lovato’s popular and empowerment-themed “Confident” single as its background soundrack.



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