Collectible Phygital Apparel Tokens : into the metaverse

adidas announced a landmark collectible NFT as the next step in its ‘Into the Metaverse’ initiative. The company began this initiative with the NFT collection of the same name, stating that individuals that acquire an Into the Metaverse NFT will receive exclusive access to an array of digital, physical, and experience-based perks in the future. adidas released a digital render of an individual wearing a tracksuit which was created in collaboration with ‘gmoney,’ ‘Bored Ape Yacht Club,’ and ‘PUNKS Comic.’

This tracksuit NFT is free to claim for owners of an Into the Metaverse NFT. In addition to claiming this collectible, token holders will receive a direct physical twin of the digitally-rendered tracksuit. adidas will continue to release physical items with digital twins as it continues its Into the Metaverse initiative.

Image Credit: adidas

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