ILIA’s award-winning cruelty-free mascaras are offered in minimalist and modern packaging. What is most innovative about this cosmetic product is the applicator. The brush of ILIA mascaras has a shorter side and a longer side. While the former is perfect for curling and lifting, the latter is ideal for lengthening and separating. This delivers an elevated application experience that consumers will surely appreciate.
ILIA’s Mascara is a Mood Set features two of the brand’s cult-favorite cruelty-free mascaras. The Limitless Lash Mascara is offered in full-size. It works to “lengthen, lift, and separate for fluttery, fanned-out lashes.” ILIA’s set also boasts the Fullest Volumizing Mascara in a compact version that is ideal for on-the-go adventures. This addition “wraps each lash in weightless, buildable volume.”
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