Sally Beauty’s new YOU By Sally campaign celebrates self-expression and it features real people across different ages and professions who embrace color. Sally Beauty Holding Group Vice President, Marketing, Carolyne Guss, reports “Interest in vivid hair color was already rising, but the pandemic brought a heightened sense of self-expression with our consumer – they were emboldened to try something new.”
Now that people are preparing to return to a sense of normalcy, Sally Beauty wants to keep encouraging people to express themselves through bold hair colors now that a niche category has gone mainstream. The campaign features
Heather Chelan, a Seattle-born and London-based TikTok creator and musician, who sang about how having colored hair doesn’t make people any less professional.