Fashion-Focused Restaurant Pop-Ups : Dior at Alto

With travel restrictions still lingering due to the pandemic, French fashion brand Dior decided to keep vacation local with its Dior at Alto restaurant pop-up. The fashion-focused pop-up, which is promoting the launch of the Dioriviera Collection, is located within Selfridges fifth-floor terrace restaurant in London. Dior at Alto transformed the terrace with décor drawn from and inspired by the collection. The highlight is a custom Vespa 946 with Dior detailing. The toile de Jouy fabric that features in the décor can be found in the Dioriviera Collection which is sold at an accompanying pop-up Dior boutique.

Dior at Alto offers Dior-inspired dishes alongside the popular restaurant’s classic Italian menu. These specialty dishes include lobster roll with Pachino tomatoes and beetroot carpaccio with rocket salad. Dior at Alto will run from June 3rd to September 20th, 2021.

Image Credit: Luxury London

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