Thematically, the collection follows a “joyful summer” philosophy by taking inspiration from the Nordic midsummer traditions. The new product line adds to UNIQLO’s simplistic style with seven bright prints. Four designers participated in the collaborative capsule launch to feature a wide range of denim, dresses, and summer accessories.
Speaking on the line’s new prints, Yuki KAtsuta, Head of Research & Development at UNIQLO, explains that the prints “combine Scandinavian design with Japanese elements.” These bold yet delicate styles make for a unique summer apparel collection.
Image Credit: UNIQLO