Loyal Textile introduces ‘triple viral shield’ range

Loyal Textile Mills on Thursday unveiled reusable ‘triple viral shield’ products with anti-viral coating, under its Supera Shield brand.

Loyal said in a release that it had collaborated with HeiQ Materials AG, Switzerland, and Reliance Industries Ltd. (RIL). It uses R Elan fibre from Reliance and HeiQ’s Viroblock technology to make these range of products.

Masks, personal protection equipment (PPE), and garments will be made of fabric woven with cotton and Reliance’s R Elan fibre. The fabric is then treated with HeiQ Viroblock, Dhamodaraswamy Devadas, chief technology and business development officer, Loyal, said. “We have also used an in-house developed embedded technology,” he added.

As additional protection, an anti-viral spray technology had been developed for garments. While the garments and masks can be washed 25 times, the PPEs can be washed 10 times.

The fabric had been tested for viral penetration and synthetic blood penetration resistance.

“We have developed a separate line of garments using the special fabric for exports. We have also applied for quota to export PPEs,” Mr. Devadas said.

“Loyal is looking at a ₹100-crore turnover from these products this year. It expects a ₹50-crore turnover from masks and PPEs and another ₹50 crore from garments,” he told The Hindu.

The daily production capacity was 30,000 to 50,000 masks and 4,000 to 6,000 PPEs.

The Supera Shield products made of the special fabric will be launched online and offline initially in Tamil Nadu and will be available across the country gradually. Initally, the target will be institution sales, he said.

Valli M. Ramaswami, Chairperson of Loyal Textile Mills, launched the products at a webinar on Thursday. “During February/ March 2020, Loyal Management team felt the need to join the war against COVID-19 pandemic and designed reusable masks and PPE kits and today has reached a stage of offering a range of PPE clothing, masks and a range of fashion wear and casual wear, which have a triple protection technology from viruses and bacteria. This is the first of its kind in the world,” she said in the press release.

Loyal’s CEO A.Velliangiri and Vishala Ramswami, Director for Corporate Strategy and Marketing, were also present.

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