No Fade Fresh metallic silver

The No Fade Fresh Metallic Silver color-depositing products are an upcoming lineup of haircare options for consumers to choose when looking to change up their hair. The products are formulated with a bond rebuilder technology that’s plant-based and vegan, and won’t cause damage during use. The products are arriving starting June 1 as part of the brand’s 13 semi-permanent color products.

CEO Leland Hirsch spoke on the new No Fade Fresh Metallic Silver color-depositing products saying, “Our team created this category in the 1980s, and has always had great success with professional colorists and salons, but our new venture with No Fade Fresh into the food, drug, mass channel has proven that we are providing a product that consumers want and are excited to use. Now more than ever, consumers are seeking out products for DIY color that are quick, easy and fun to use.”

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