The partnership began in 2019 when Burch signed a worldwide license with Shiseido to develop and distribute her beauty products. The launch includes the Ultimate Sun Protector Lotion SPF 50+ and the Clear Sunscreen Stick SPF 50+. All of Shiseido’s formulas are free of oxybenzone and octinoxate. The new products boast a lightweight and protective veil that is highly effective in the heat and through water and sweat.
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