Located in Maranello in northern Italy, the store’s launch coincides with Ferrari’s debut into the world of fashion. The sportscar brand launches its first fashion collection on June 13. Rocco Iannone is the creative mind behind the apparel line’s design.
The building itself was designed to create a retail environment that adequately showcases Ferrari’s fashion direction. Moreover, Sybarite was asked to create a space in which Ferrari’s Formula 1 fans can immerse themselves in the brand
Image Credit: Dezeen