The Rimmel London Kind & Free mascara is the brand’s newest product for the beauty aisle that will deliver impressive wear with a vegan-friendly formula. The product comes as the brand’s first foray into the world of clean cosmetics and features organic shea butter and biotin in the formula. These ingredients help to boost the volume and length of lashes, while also maintaining a flexible, creamy texture.
The Rimmel London Kind & Free mascara is packaged with a bio-brush crafted using renewable bio-based fibers to further reinforce the clean nature of the product. The mascara is arriving in black and brown shades at drug stores, grocery stores, mass market retailers and eCommerce retailers nationwide at a price point of $5.99 each.