Soreen boss: ‘School closures caused our sales to slump’

When schools were closed in Britain in March, as part of the coronavirus lockdown, it had a surprising impact on one of the country’s best-known food brands. Soreen, which makes malt loaves, suddenly saw its sales slump. The firm’s CEO, Mark Simester, explains why.

Video by Jeremy Howell

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *